Advertising CSP 3: Represent NHS Blood campaign
Our final close-study product for Advertising and Marketing is the NHS Blood and Transplant online campaign video 'Represent' featuring Lady Leshurr. This product provides an excellent opportunity to explore a range of different representations: ethnicity, masculinity, femininity, class, age, disability and ability and place. It's also a different type of advert as it's not promoting a product but instead is a campaign designed to influence the audience's behaviour. Sample questions for Advertising and Marketing In your Media exams, you are likely to get questions similar to these: 1) Why do advertisers use stereotypes? [6 marks] advertisers use sterotypes to have an commuitty to agre and sterotypes also will get attaeion from people that agr ee and dont agree 2) Explain how advertisements reflect the social and cultural contexts in which they were created. [12 marks] Think about how you might answer those questions based on the CSPs we have studied.