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His Dark Materials: Audience and Industries blog tasks

  1) Read this  audience rating guide for His Dark Materials . Based on the screening and this article, who do you think the target audience is for His Dark Materials and why? What about psychographic groups?  You can  revise Pyschographics here . 2) What audience pleasures are offered by His Dark Materials - The City of Magpies? Apply Blumler and Katz's Uses and Gratifications theory to the episode. Make sure you provide specific examples from the episode to support your ideas. Personal Identity:  Personal Relationships:  Diversion (Escapism):  3) Thinking of the 3 Vs audience pleasures (Visceral, Vicarious and Voyeuristic pleasures), which of these can be applied to His Dark Materials? Refer to specific scenes or moments in the episode to explain your answer.  4) How did fans react to Season 2 of His Dark Materials? What about critic reviews? You can find some possible answers for this in  this BBC website article on the critical recep...
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Doctor Who: Language and Representation

1) Write a summary of the notes from our in-class analysis of the episode. You can use your own notes from the screening in class or this Google document of class notes (you'll need your GHS Google login).  Camerawork and sound: Creaking door to Junkyard Mise-en-scene: sinsiter  Narrative and genre: Binary opposition with age comparsions  2) How can we apply narrative theories to this episode of  Doctor Who?  Todorov's Equilibrium: school is the norm, end of school ends the norm, new norm is the TARDIS Barthes's enigma and action codes:  build up by music at the end, The cliff-hanger makes the audience want to watch the next episode Levi-Strauss's binary opposition:  the doctor and Ian arguing -  elder vs youth  3) In your opinion, what is the most important scene in the episode and why?  the most important scene is when they enter TARDIS 4) What genre is An Unearthly Child and how can you tell?   5) How does An Unearthly Child...
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BLACKPINK - How You Like That: Blog tasks

  1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? blinks  2) What audience pleasures are offered by the music video for How You Like That? english and korean fans  3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  4) How was the How You Like That music video marketed and promoted to the audience? 5) Why is K-pop a global phenomenon and what has helped it to become so popular? the colours and the language swicthes has made 
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Advertising CSP 3: Represent NHS Blood campaign

Our final close-study product for Advertising and Marketing is the NHS Blood and Transplant online campaign video 'Represent' featuring Lady Leshurr. This product provides an excellent opportunity to explore a range of different representations: ethnicity, masculinity, femininity, class, age, disability and ability and place. It's also a different type of advert as it's not promoting a product but instead is a campaign designed to  influence  the audience's behaviour. Sample questions for Advertising and Marketing In your Media exams, you are likely to get questions similar to these: 1) Why do advertisers use stereotypes? [6 marks] advertisers use sterotypes to have an commuitty to agre and sterotypes also will get attaeion from people that agr ee and dont agree  2) Explain how advertisements reflect the social and cultural contexts in which they were created. [12 marks] Think about how you might answer those questions based on the CSPs we have studied.
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  1) Why do advertisers use stereotypes? [6 marks] advertsiers use sterotypes to get more poeple atentions 2) Explain how advertisements reflect the social and cultural contexts in which they were created. [12 marks] advertisments can reflect with # 1) What is an advertising campaign? 2) What is the objective of the NHS Represent campaign?  3) What does this advert want people to do once they've seen it (the 'call to action')?  4) Why is the advert called 'Represent'?  5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? 7) How does the advert match the key conventions of a typical urban music video? 8) How does the advert  subvert stereotypes ? Give three examples (e.g. ethnicity, masculin...
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Gender stereotypes in advertising

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Gender representation in advertising: blog tasks Create a new blogpost called 'Gender representation in advertising'. 1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products . 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  weaker, always cooking and certain hairstyle and alot of makeup  4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. not cooking , sexualised alot od body used for objectification  5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?    the ster...
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