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Advertising CSP 3: Represent NHS Blood campaign

Our final close-study product for Advertising and Marketing is the NHS Blood and Transplant online campaign video 'Represent' featuring Lady Leshurr. This product provides an excellent opportunity to explore a range of different representations: ethnicity, masculinity, femininity, class, age, disability and ability and place. It's also a different type of advert as it's not promoting a product but instead is a campaign designed to  influence  the audience's behaviour. Sample questions for Advertising and Marketing In your Media exams, you are likely to get questions similar to these: 1) Why do advertisers use stereotypes? [6 marks] advertisers use sterotypes to have an commuitty to agre and sterotypes also will get attaeion from people that agr ee and dont agree  2) Explain how advertisements reflect the social and cultural contexts in which they were created. [12 marks] Think about how you might answer those questions based on the CSPs we have studied.
  1) Why do advertisers use stereotypes? [6 marks] advertsiers use sterotypes to get more poeple atentions 2) Explain how advertisements reflect the social and cultural contexts in which they were created. [12 marks] advertisments can reflect with # 1) What is an advertising campaign? 2) What is the objective of the NHS Represent campaign?  3) What does this advert want people to do once they've seen it (the 'call to action')?  4) Why is the advert called 'Represent'?  5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you  write their names and spell them accurately . 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? 7) How does the advert match the key conventions of a typical urban music video? 8) How does the advert  subvert stereotypes ? Give three examples (e.g. ethnicity, masculin...

Gender stereotypes in advertising

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Gender representation in advertising: blog tasks Create a new blogpost called 'Gender representation in advertising'. 1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products . 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  weaker, always cooking and certain hairstyle and alot of makeup  4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. not cooking , sexualised alot od body used for objectification  5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?    the ster...

Advertising and Marketing: Key conventions

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 1) The image of the skittles packet is very vibrant and colorful, showcasing the product in a enticing way. The visual reresentation is amaing with their bright colours bringing more attention to their advitisment  2)  adverts where a man who can't touch anything without objects turning into the sweets or a rainbow-eating giraffe who can be milked for the multi-coloured lentils . It does use persuasive techniques such as the bright colour which will take your eyes attention 1) This advert has  clear brand identity 2) 3)

Final term 1 index

 Final index  i daniel blake  Post: Edit Black widow blog tasks  Post: Edit

I, Daniel Blake: blog tasks

  1) What is independent cinema and how is it different to Hollywood blockbusters? in an indepent cinema there is an lower budget and  2) What is I, Daniel Blake about? 3) Who directed I, Daniel Blake and why is this important? 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. 5) What unusual or creative marketing methods were used to get audiences talking about the film? 6) What was the estimated production budget for I, Daniel Blake and how much did it make at the box office? 7) What were some of the companies involved in funding or producing I, Daniel Blake?  8) What is the name of the film regulator in the UK and what was the age rating for I, Daniel Blake? 9) What aspects of the film contributed to the film's age rating? 10) Finally, considering everything you have learned about I, Daniel Blake, do you think the film was a succes...