Audience effects theory: blog tasks

Create a new blogpost called ‘Audience Effects Theory’ and complete the following tasks:

1) Write a definition of a passive audience

passive audience are audiece that all think what is implied and believe everything they see.

2) Write a definition of an active audience:

the audience interats with the show and have their own opinions  

3) Write a definition of the hypodermic needle theory: 

A theory that shows audiences are passive and it is believed the media trying to be communicated is interpreted the same as the producers wanted them to see

4) Write down a media product (e.g. TV show, newspaper or videogame) for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification. The first one is done for you: 

INFORMATION/SURVEILLANCE: Media text - The Times newspaper

 > Why: It tells audiences important information about politics, the world and more.

PERSONAL IDENTITY: 

 > Why:  

DIVERSION/ENTERTAINMENT: 

 > Why: 

RELATIONSHIPS:

 > Why: 

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 

 The elements of the clip offer pleasure because of VISCERAL pleasure as in seeing something chilling such as the large whales giving chills down your spine. Also VICARIOUS pleasure offers the audience to see a divers POV to see how amazing marine life is. Lastly, VOYEURISTIC pleasure is used to give audience the pleasure of seeing marine life like they are undetected and hidden away without the life knowing they are there.