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Showing posts from November, 2025

Introduction to OSP: Influencers blog tasks

1) What years did YouTube, Twitter and Instagram launch? YouTube was launched in 2005 Twitter was launched in 2006 Instagram was launched in 2010   2) What is the definition of an influencer? A person who has acquired and gained a significant online following an presence. They can influence people to do certain things through advertisements   3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. Kim Kardashian has 221 million followers on Instagram, and graduated from reality TV- a carefully crafted version of a real life 4) How big is the influencer industry according to the article? By the end of 2019 the influencer marketing industry was worth around $8bn a year. It was predicted that it would grow to around $15bn globally by the end of 2022. 5) What are the problems associated with being an influencer? but the reality can be hard. There are the endless hours spe...

rreal statement of intent

My print advert will focus on the theme of gym anxiety and aim to encourage teenagers aged 14–19 to accept their flaws and work on improving themselves. The campaign will challenge unrealistic fitness standards and show that confidence grows from self-acceptance rather than perfection.At first, there is comfort in staying within familiar boundaries, where avoiding the gym feels safe and predictable. However, this stability begins to shift as doubt and insecurity emerge, creating tension and unease when confronting fears of inadequacy. Through this period of inner struggle, a transformation occurs leading to a renewed sense of balance marked by confidence, growth, and acceptance of both strengths and vulnerabilities( Todorov).. This narrative will help the audience recognise that it’s normal to feel nervous but that overcoming those feelings is part of the journey toward confidence. To communicate this message I will use media language such as. The main image will feature a teenager in...