rreal statement of intent

My print advert will focus on the theme of gym anxiety and aim to encourage teenagers aged 14–19 to accept their flaws and work on improving themselves. The campaign will challenge unrealistic fitness standards and show that confidence grows from self-acceptance rather than perfection.At first, there is comfort in staying within familiar boundaries, where avoiding the gym feels safe and predictable. However, this stability begins to shift as doubt and insecurity emerge, creating tension and unease when confronting fears of inadequacy. Through this period of inner struggle, a transformation occurs leading to a renewed sense of balance marked by confidence, growth, and acceptance of both strengths and vulnerabilities( Todorov).. This narrative will help the audience recognise that it’s normal to feel nervous but that overcoming those feelings is part of the journey toward confidence.

To communicate this message I will use media language such as. The main image will feature a teenager in a gym environment, shown in a natural and relatable pose to capture genuine emotion. The colour palette will combine calm, neutral tones with a strong accent coloursuch as blue or orange to show energy and motivation. will be short and memorable showing the idea of accepting imperfections and focusing on progress. I will use a modern, minimaal layout inspired by social media fitness campaigns, making the design familiar and appealing to a teenage audience.

My advert will represent teenagers as , diverse, and determined, moving away from the unrealistic body ideals often presented in fitness advertising. I want to show that strength and confidence come in all shapes and sizes. By highlighting natural body features, sweat, and emotion, the advert will connect with real experiences of gym anxiety. This representation aims to make my audience feel seen, motivated, and empowered to take positive steps toward self-improvement and mental wellbeing.