Blog Tasks: Daily Mirror - Audience and Industries

 Audience


1) What is the Daily Mirror's audience? List the key statistics here.

Half the audience aged 65+. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 
2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience?
They have images that attract to the audience
3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer.
Surveillance provides information about the world and entertainment allows audiences to read about others lives 
4) Why are print newspapers generally read by older audiences?
As news can be found on social media or on google. Older audiences do not want to change old ways. 
5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images.

A lot of images stand out which balance with text. 

Industries

Industries

1) What company owns the Daily Mirror and why are they struggling? 
 The Daily Mirror is owned by Reach PLC, formerly known as Trinity Mirror from 1999 - 2018
2) Who was the Daily Mirror editor between 2018 and 2024 and what was the Partygate scandal that the Daily Mirror exposed?  
The Daily Mirror's circulation now is 200,000 a day, despite previously being over 3 million a day in 1990.
3) What is the Daily Mirror's circulation? How many papers did the Daily Mirror used to sell back in the 1990s?
The Daily Mirror's circulation now is 200,000 a day, despite previously being over 3 million a day in 1990.
4) How has the Daily Mirror reacted to the decline in print sales and the growth of the internet?
5) List five of Galtung & Ruge's News Values and explain how they link to the stories in our CSP edition of the Daily MirrorImmediacy: Links to the Daily Mirror being a newspaper published everydayAmplitude: The extremely large amount of people affected by the Post Office scandal Familiarity: The scandal occurs in Britain and affects people within the country
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