Blog Tasks: Daily Mirror - Audience and Industries
Audience 1) What is the Daily Mirror's audience? List the key statistics here. Half the audience aged 65+. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups. 2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? They have images that attract to the audience 3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. Surveillance provides information about the world and entertainment allows audiences to read about others lives 4) Why are print newspapers generally read by older audiences? As news can be found on social media or on google. Older audiences do not want to change old ways. 5) How are the CSP pages constructed to appeal to Daily Mirror readers? Think about text and selection of images. A lot of images stand out which balance with text. Industries Industries 1) What company owns the Daily Mirror and wh...